Job Description

Overview

Company Overview: Orangetheory Fitness is a rapidly growing, trendsetting fitness franchise with over 1,100 studios in 49 US states and 22 countries worldwide, with an additional 500 studios in development. We are a science-backed, technology-driven fitness brand, and we are looking for an enthusiastic and results-driven Marketing & Digital Marketing Manager to manage our marketing strategies, community relations, and digital marketing efforts across our South Florida and Orlando regions.

Job Summary

The Marketing & Digital Marketing Manager will be responsible for developing and executing social media campaigns, fostering community relations, and overseeing multiple digital marketing efforts. This role will focus on building the studios local presence through digital channels, managing social media engagement, content creation, and event coordination while strengthening relationships with local businesses and partners. The ideal candidate will be a creative, data-driven marketer with a passion for fitness and a strong understanding of both traditional and digital marketing strategies, including highly proficient in Instagram and Tik Tok.

Key Responsibilities

• Community Relations & Event Management: Develop and manage local community events, partnerships, and sponsorships to increase brand visibility and drive member acquisition. Build and nurture relationships with local businesses, advertisers, and event organizations to create on-site marketing events and promotional opportunities. Work with the studio leadership team to establish new business partnerships, coordinate member incentives, and ensure maximum studio exposure. Oversee the creation of marketing collateral for events, including branded materials, social media posts, and newsletters. Plan, execute, and track in-studio events, ensuring smooth execution and alignment with brand goals.
• Social Media Management & Content Coordination: Oversee and manage all studio social media accounts (Facebook, Instagram, etc.), ensuring consistent branding, engagement, and content quality. Coordinate the creation of engaging digital content (images, videos, copy) that aligns with marketing initiatives and studio goals. Develop and manage a social media calendar, ensuring regular posts (1+ post/day, 3+ stories/day) to promote events, special offers, and member achievements. Moderate content generated by customers, employees, and the general public, addressing any issues promptly and ensuring positive online interaction.
• Marketing Strategy & Budget Management: Develop and execute digital and community-based marketing strategies that align with the business goals of increasing lead generation and retention. Manage and allocate marketing budgets effectively across digital and event campaigns to ensure a high ROI.
• Reporting & Analytics: Provide regular reports on the performance of all digital marketing campaigns, social media engagement, and local events. Analyze key metrics and trends, providing insights to leadership and adjusting strategies to improve campaign performance and results.
• Collaboration & Training: Work closely with studio managers, head coaches, and leadership teams to schedule and promote monthly VIP classes, corporate accounts, and special events. Create and manage marketing guidelines, best practices, and training materials for leadership teams to ensure consistent marketing messaging and execution. Attend staff meetings, trainings, and marketing planning sessions as required.

Qualifications

• Proven experience in digital marketing, social media management, content creation, and event coordination.
• Strong understanding and proficiency in content creation including Instagram, Reels, Tik Tok etc.
• Experience managing advertising budgets and optimizing campaigns for maximum ROI.
• Excellent communication, relationship-building, and organizational skills.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Passion for fitness, health, and community engagement.
• Knowledge of local businesses and the St. Louis County regions is a plus.

Benefits

• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

Why Join Orangetheory Fitness?

Be part of a rapidly growing, innovative fitness brand with opportunities for career development and growth. Engage with a passionate community of fitness enthusiasts and professionals. Competitive salary, benefits package, and performance-based incentives. A dynamic and exciting work environment where no two days are the same!

If you are passionate about digital marketing, community relations, and fitness, and want to contribute to the success of a vibrant and growing brand, we invite you to apply today!

Flexible work from home options available.

Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisees employees. If I am hired to work at an independent franchisees studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisees privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please

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