Marketing Architect (AEM, Adobe Analytics, Salesforce Marketing Cloud) - Hybrid (Oakland, CA) (Oakland) Job at ideaHelix, Oakland, CA

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  • ideaHelix
  • Oakland, CA

Job Description

Description:

Overview

We are seeking a Marketing Architect to design and integrate enterprise-level marketing, web, and customer experience technologies across cloud and on-prem platforms. This role bridges marketing, technology, and architecture ensuring seamless digital experiences from pre-login through post-login journeys while driving data integration, personalization, and compliance.

Key Responsibilities

Web Applications & Integrations

  • Lead design and integration of pre-login web functionality (e.g., web forms, ID card, cost estimator, Find a Dentist) with cloud infrastructure and APIs.
  • Partner with development teams to ensure AEM content management integrates effectively with cloud-hosted web applications.
  • Oversee video integration and streaming capabilities across marketing and customer-facing sites.

Consent, Compliance & Data Governance

  • Implement and enforce Consent Management solutions ensuring data privacy, user preference management, and regulatory compliance (GDPR, CCPA, HIPAA as applicable).
  • Validate consent flows across all digital touchpoints and coordinate with Legal and Compliance teams to ensure consistent enforcement.

Analytics & Personalization

  • Design and maintain web analytics integrations across both pre- and post-login experiences.
  • Enable data sharing between analytics platforms and third-party advertising and marketing systems in alignment with consent policies.
  • Architect and implement personalization frameworks using Adobe Target to deliver tailored experiences.

Marketing Technology & Automation

  • Integrate Adobe Workfront with AEM Assets for efficient creative and content workflows.
  • Collaborate with CRM and marketing teams to enable marketing automation and unified Customer 360 views within Salesforce Marketing Cloud / CRM ecosystems.
  • Oversee URL management and DNS resolution for marketing campaigns (e.g., SiteDetour, Apache Reverse Proxy, GoDaddy).

Future Initiatives

  • Evaluate and implement eSignature solutions to support digital marketing and customer engagement workflows.

Qualifications

  • Bachelors degree in Computer Science, Information Systems, Marketing Technology, or related field.
  • 8+ years of experience in digital marketing technology architecture or martech solution design .
  • Hands-on experience with:
  • Adobe Experience Cloud (AEM, Target, Workfront)
  • Salesforce Marketing Cloud / CRM
  • Consent Management Platforms (e.g., OneTrust, TrustArc)
  • Web analytics tools (Adobe Analytics, Google Analytics 4)
  • Cloud platforms (AWS, Azure, GCP)
  • Strong understanding of web architecture, REST APIs, and cloud-native integrations.
  • Experience with data governance, privacy compliance , and customer identity management .
  • Excellent communication skills and ability to translate business needs into scalable technical solutions.

Preferred Skills

  • Experience working in regulated industries such as Insurance, Healthcare, or Financial Services .
  • Familiarity with DNS management , reverse proxy configuration , and security frameworks for digital marketing platforms.
  • Knowledge of eSignature platforms (e.g., DocuSign, Adobe Sign).

Job Tags

Part time,

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