Plaid Enterprises | Atlanta, GA | Celebrating 50 Years of Creativity
Plaid Enterprises, home to iconic brands like Mod Podge, FolkArt, Apple Barrel, Bucilla, and Arteza , is seeking a Senior Graphic Designer to lead the conceptualization and creation of packaging and branding that stands out on the retail shelf and wins the digital shelf.
This role is ideal for a visual storyteller who combines bold imagination with commercial savvy. You understand what makes packaging stop a shopper in the aisle, stand out on the digital shelf, and communicate a product’s story in seconds. Reporting to the Creative Director , you’ll transform insights and ideas into packaging that celebrates creativity while delivering results.
What you will do!
· Dream big, then design smart. Conceptualize packaging and display materials that push creative boundaries while staying true to each brand’s DNA.
· Design for both shelves. Create packaging that captivates in-store and converts online, optimizing for both physical shelf presence and e-commerce imagery (PDPs, thumbnails, and banners).
· Lead projects from idea to execution. Own packaging design from concept and mockup through production-ready artwork, ensuring all assets are accurate, on time, and on brand.
· Collaborate cross-functionally. Partner closely with product development, marketing, and brand teams to translate objectives and consumer insights into compelling visual stories.
· Balance creativity with craft. Bring forward fresh ideas while honoring brand standards and real-world production requirements.
· Stay trend-aware. Keep a pulse on design, retail, and sustainability trends to continually evolve Plaid’s visual expression.
· Deliver excellence. Prepare precise, print-ready files and follow through with vendors or production partners to ensure the final product meets creative and technical expectations.
· Champion the brand. Help shape the next chapter of Plaid’s visual legacy as we celebrate 50 years of inspiring makers around the world.
What you Bring!
· Bachelor’s degree in Graphic Design or related field.
· 5+ years of design experience, preferably in consumer packaging or retail environments.
· Proven ability to translate strategy into compelling design concepts that work across print and digital.
· Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign) ; familiarity with 3D tools (Dimension, Blender, or similar) a plus.
· Deep understanding of retail packaging strategy, shopper psychology, and brand storytelling.
· Attention to detail, organizational skills, and ability to thrive in a collaborative environment.
· A genuine love for creativity, craftsmanship, and helping people make beautiful things.
Knowledge with the prepress process including flexography.
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