Chief Marketing Officer (CMO)
About the Company
Respected provider of high-quality services
Industry Consumer Services
Type Privately Held
About the Role
The Company is seeking a Fractional Chief Marketing Officer (CMO) to join their team on an ongoing contract basis. The ideal candidate will be a strategic thinker with a proven track record in designing and implementing effective marketing strategies to drive growth and enhance brand presence. This role is pivotal in shaping marketing initiatives in a collaborative and results-driven environment, and the CMO will be responsible for developing and executing a comprehensive marketing strategy tailored to the organization's goals and objectives.
Key responsibilities for the Fractional CMO include leading the creation of engaging content, overseeing digital marketing campaigns with a focus on paid advertising, and analyzing market trends to optimize B2B marketing channels and sales funnels. The role also involves collaborating with senior strategy and copywriting teams, establishing governance frameworks, and providing strategic guidance on branding, sustainability, and channel marketing approaches. The successful candidate will have a strong background in B2B marketing, particularly within service-oriented industries, and must be adept at managing integrated marketing campaigns, designing sales funnels, and have expertise in digital media campaign management, with a focus on LinkedIn advertising. Exceptional communication skills, the ability to foster innovation, and a quick study approach to understanding the company's unique industry and competitive landscape are essential.
Travel Percent Less than 10%
Functions
Marketing Strategy
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